WITH A STRONG FOCUS ON COPY TO MAKE YOUR PRODUCT INTUITIVE AND YOUR BRAND IMPACTFUL.
HENRIK HELLSTRÖM SPECIALIZES IN CRAFTING DIGITAL EXPERIENCES WHERE AI, UX AND UI DESIGN WORK AS ONE
Every pixel tells. Every word sells.
PLM SOFTWARE LANDING PAGE DESIGN AND COPY
Landing page design showcasing products actually developed with the PLM software ⎯⎯ Göteborg 2023/24
DOLCE & GABBANA
Together with the teams from Kokokaka and F&B, I assisted with the overall design but also provided support in the form of grid system design, guidelines, graphic assets, and a manual for the development team in Italy ⎯⎯ Göteborg 2016
I’m a versatile designer creating digital experiences where UX, UI and copy are connected from the start.
My background is in visual design, but I learned to code early on. That took me through several agencies before I co-founded my own production and web agencies.
Today, I’m making a clear shift toward working AI-first. I use tools like Claude, Claude Code, Grok, ChatGPT, OpenClaw, Subframe, Paper, Vercel, Supabase and GitHub as a natural part of my workflow. They help me explore ideas quickly, prototype efficiently and get working solutions up early in the process.
My design philosophy is grounded in user empathy, with a strong focus on inclusion and accessibility.
Research is a core part of how I work, both to understand problems deeply and to support design decisions.
What sets me apart is that I treat copy, microcopy and UX writing as an integral part of design. To me, words are part of the interface and play a key role in how clear, usable and well-crafted a product feels.
ABOUT ME
COLLECTOR BANK
For over two years, I oversaw the design of iOS and Android applications, and later led a platform-wide redesign to unify and align designs across platforms, including a secure web interface and a comprehensive design system. I also supported marketing with assets such as ads and videos ⎯⎯ Göteborg 2018-2021
DESIGN PROPOSAL FOR USERSNAP
Landing page design and copy ⎯⎯ Göteborg 2024
MINESTO
The design integrated key elements such as an animation illustrating Deep Green's principle and a dynamic day-night theme, reflecting the product's continuous underwater operation ⎯⎯ Göteborg 2017
REDESIGN PROPOSAL OF TOWER
Landing page design and copy ⎯⎯ Göteborg 2024
LOKALT BY VELOUR
Lokalt by Velour is a unique initiative based in Borås, Sweden, focusing on the ethical and sustainable on-demand production of jeans. In parternship with Velour I created the design and helped developing the brand to reflect its core values and vision ⎯⎯ Göteborg 2021
GONE CAMPING (SCR)
Design of the website for the TV show 'Gone Camping'. I was also involved in video production, including TV spots and other marketing materials. I also did the redesign of the sister site camping.se, designing a new logo and improving the booking functionality ⎯⎯ Göteborg 2016
Key skills and expertise
✓ UI and UX design
✓ UX copy
✓ Accessibility
✓ Design reviews
✓ Strategy and research
✓ Web, mobile and app design
✓ Motion and transition design
✓ Brand identity and logotypes
✓ Design systems
✓ Video production and editing
✓ Audio editing
Tools
✓ Claude
✓ Claude Code
✓ ChatGPT
✓ Subframe
✓ OpenClaw
✓ Vercel
✓ Github
✓ Supabase
✓ Github
✓ Adobe Creative Suite
✓ HTML/CSS
Selected Agencies, Clients and Brands I've Worked With
Kokokaka
F&B
AOKI
Valentin & Byhr
Change
Creuna
Ottoboni
Ellermore
Trigger
PS Communication
Momentum Worldwide
McCann
Dolce & Gabbana
Sisley
Carlsberg
Coca Cola
GORE-TEX®
Lambi
Björn Borg
Libero
Pepsi
GB Glace
Volvo Trucks
American Express
CEVT
Göteborgs Stad
Skanska
Stena Line
Intersport
IKEA
Chalmers Ventures
Craft Sportswear
Camping.se (SCR)
Microsoft
Volvofinans
Continental Tires
AWARDS