Every pixel tells. Every word sells.

I design digital products using AI-first workflows, combining UX, UI and copy to create intuitive products and impactful brands.

LIVSINDEX, MY OWN PRODUCT

Livsindex ranks Swedish neighbourhoods against your own criteria, walking time to gym, food, green space, rent and safety, all on a map first interface. I designed and built it end to end, from data and scoring to UI, copy and payments

Launched June 2026

About me

I'm a versatile designer creating digital experiences where UX, UI and copy are connected from the start.

My background is in visual design, but I learned to code early on. That took me through several agencies before I co-founded my own production and web agencies.

Today, I'm making a clear shift toward working AI-first. I use tools like Claude, Claude Code, ChatGPT, Vercel, Neon and GitHub as a natural part of my workflow. They help me explore ideas quickly, prototype efficiently and get working solutions up early in the process. I'm also exploring AI design tools like Subframe, Paper and MagicPath, a new wave moving beyond Figma.

My design philosophy is grounded in user empathy, with a strong focus on inclusion and accessibility.

Research is a core part of how I work, both to understand problems deeply and to support design decisions.

What sets me apart is that I treat copy, microcopy and UX writing as an integral part of design. To me, words are part of the interface and play a key role in how clear, usable and well-crafted a product feels.

DOLCE & GABBANA

Together with the teams from Kokokaka and F&B, I assisted with the overall design but also provided support in the form of grid system design, guidelines, graphic assets, and a manual for the development team in Italy

2016

GONE CAMPING (SCR)

Design of the website for the TV show 'Gone Camping'. I was also involved in video production, including TV spots and other marketing materials. I also did the redesign of the sister site camping.se, designing a new logo and improving the booking functionality

2016

COLLECTOR BANK

For over two years, I oversaw the design of iOS and Android applications, and later led a platform-wide redesign to unify and align designs across platforms, including a secure web interface and a comprehensive design system. I also supported marketing with assets such as ads and videos

2018-2021

MINESTO

The design integrated key elements such as an animation illustrating Deep Green's principle and a dynamic day-night theme, reflecting the product's continuous underwater operation

2017

LOKALT BY VELOUR

Lokalt by Velour is a unique initiative based in Borås, Sweden, focusing on the ethical and sustainable on-demand production of jeans. In partnership with Velour I created the design and helped developing the brand to reflect its core values and vision

2021